Hamamatsu-based confectionery ingredients specialty store "Hiraide Homemade Store" wins first place in Valentine's Day photo contest.

HIRAIDE Homemade Store is a specialty store for confectionery and bread ingredients operated by Hiraide Shoten Co., Ltd., a specialized trading company for confectionery ingredients. Located in Kamoe, Naka-ku, Hamamatsu City, it's a specialty store selling ingredients for confectionery, bread, and other sweets! The operating company is Hiraide Shoten Co., Ltd.

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Enjoy the warabi mochi, considered the best Japanese confectionery in Japan, at the Japanese sweets shop "Ikkouan".

In addition to giving lectures both domestically and internationally, and passing on the culture of Japanese confectionery to famous pastry chefs, he is actively working to spread Japanese sweets to the world. In February 2016, he appeared on the TV program "Jounetsu Tairiku" (Passion Continent). We visited "Ikkouan," a Japanese confectionery shop located a few minutes' walk from Myogadani Station in Koishikawa, Tokyo...

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