Roppongi is a hub for trends. Despite not being a major terminal station, this area attracts people who create the latest fashion trends.
And now, just a short distance from Tokyo Midtown, a symbol of Roppongi, a new French restaurant has opened. Its name is "SeRieUX," which means "serious" in French. The restaurant's name, meaning "serious," was chosen with the desire to convey a new value that has never existed in this area before.
This is our second restaurant, following L'argent. The French word SeRieUX translates to seriousness, sincerity, or earnestness, and in the context of work, it signifies putting one's heart into every detail. We always incorporate a playful spirit into our serious work, and the movement of uppercase and lowercase letters expresses our attitude of giving our all to both work and play. The UX at the end of the spelling emphasizes user experience, reflecting our desire for customers to have new experiences through SeRieUX, including our food and service.
Located in a hub of Japanese trends, our cuisine is "modern French cuisine originating from Tokyo," crafted by chefs who have a deep understanding of the country's culture and ingredients. We offer dishes that capture the essence of the times, rather than simply recreating past nostalgia.
The National Art Center, Tokyo, located near our restaurant, is currently hosting the Louvre Museum exhibition, so we would be delighted if you could stop by on your way back from enjoying some art.
CHEF PROFILE:
Tetsuro Otsuka
Born in Tokyo in 1982, he graduated from the Tsuji Culinary Institute's French branch. After working at Michelin-starred restaurants such as L'Atelier de Joël Robuchon (Tokyo), Patrick Geoffroy (France), Pierre Gagnaire (Tokyo), and L'Ambrey (Tokyo), he later became the chef of the Tokyo branch of a Michelin-starred French restaurant. His cuisine, based on an exceptional foundation in French cooking, harmonizes with ingredients and utilizes beautiful presentation, resulting in a truly modern French style that is not overly classical. He is one of the chefs who continues to captivate many food connoisseurs.
SeRieUX
Art Shell 1F, 7-4-4 Roppongi, Minato-ku, Tokyo 106-0032, Japan
TEL: 03-6432-9951
https://serieux.jp/
【A new style of modern French restaurant has opened in Roppongi.】
Roppongi is a trend-setting area where people who lead the latest trends gather, despite not being a terminal station. And now, a new French restaurant has opened within a stone's throw from Tokyo Midtown, which symbolizes Roppongi. Its name, “SeRieUX,” means “serious” in French, and was chosen to convey new values that were previously not found in this city.This is the second restaurant operated by the group company after Ginza L'Argent, and I designed the logo for this restaurant. SeRieUX in French means serious and diligent, conveying the meaning of paying attention to every detail with care and seriousness in one's work. I expressed an attitude of working and playing with full enthusiasm through the movement of uppercase and lowercase letters, always incorporating a playful spirit into serious work. In addition, the “UX” at the end of the spelling emphasizes user experience, expressing the desire for customers to have a new experience through SeRieUX's cuisine and service. The cuisine offered in Roppongi, the trend-setting area that Japan boasts, is “modern” French from Tokyo,” played by a chef who knows the unique qualities of Japanese culture and ingredients. We will deliver dishes that allow you to enjoy the essence of the times rather than reproducing past nostalgia.Chef's profile : Tetsuro Otsuka was born in Tokyo in 1982. After graduating from the Tsuji Culinary Institute in France, he worked at Michelin-starred restaurants such as L'Atelier de Joël Robuchon (Tokyo), Patrick Jeffroy (France), Pierre Gagnaire (Tokyo), and L'Ami Louis (Tokyo), before becoming the chef of a Michelin-starred restaurant in Tokyo. He is one of the chefs who continue to attract many foodies with his cooking, which combines excellent French cuisine with a harmonious balance with ingredients and beautiful presentation. As the National Art Center Tokyo is currently hosting an exhibition of the Louvre Museum nearby the restaurant, we would be delighted if you could stop by after your art appreciation.
SeRieUX
Art Shell 1F 7-4-4 Roppongi, Minato-ku, Tokyo Japan 106-0032
TEL: 03-6432-9951
